An anti-woke super PAC is launching a million-dollar ad campaign to support Pete Hegseth’s nomination as Secretary of Defense, aiming to eliminate “wokeness” from the military.
At a Glance
- American Leadership PAC initiates $1 million ad campaign supporting Pete Hegseth for Secretary of Defense
- Campaign targets five states: Alaska, North Carolina, Louisiana, South Dakota, and Utah
- Ads will run on television, radio, and via text messages
- Campaign urges constituents to contact senators in support of Hegseth’s confirmation
- Focus on eliminating “woke” policies from the military and restoring pride in service
Million-Dollar Campaign Launches to Support Hegseth
The American Leadership PAC, a conservative political action committee, has launched a substantial advertising campaign to bolster support for Pete Hegseth, President-elect Donald Trump’s nominee for Secretary of Defense. The campaign, which involves a $1 million ad buy, is set to target five key states: Alaska, North Carolina, Louisiana, South Dakota, and Utah. Beginning January 10 and running through the following week, the initiative coincides with Hegseth’s confirmation hearing before the U.S. Senate Committee on Armed Services.
The multi-faceted media strategy includes television commercials, radio spots, and text messages. The television ad, titled “Make Our Military Great Again,” will air on Fox News Channel, while radio ads are slated for conservative talk radio stations. This comprehensive approach aims to reach a wide audience of conservative constituents who may be concerned about the direction of the U.S. military.
Combating ‘Wokeness’ in the Military
At the heart of the campaign is a push to address what the PAC perceives as a crisis in the military. The ads highlight concerns about declining recruitment, weak morale, and a perceived shift in focus among military leaders. A spokesperson for the American Leadership PAC emphasized the importance of Hegseth’s nomination, stating, “Pete Hegseth is a warrior against wokeness in our military and will make an excellent Defense Secretary.”
“Our military faces a crisis: recruitment down, morale weak, our leaders more focused on going woke than killing terrorists and defending America,” a narrator says in one of the advertisements.
The campaign’s message resonates with the PAC’s broader mission of combating ‘wokeism’ in both the private sector and government, aligning with their support for America First conservative candidates.
Call to Action for Constituents
A key component of the ad campaign is its call to action, urging viewers and listeners to contact their senators in support of Hegseth’s confirmation. While the campaign does not target any specific senator by name, it leaves open the possibility of doing so if deemed necessary. This approach aims to generate grassroots support and apply pressure on senators who may be undecided about Hegseth’s nomination.
“President Trump nominated Pete Hegseth as Secretary of Defense to change things, ban woke nonsense from our armed forces, and make our soldiers proud to serve,” the ad states.
