Biden’s SOTU TV Ratings Show Disaster

( According to Nielsen, 27.3 million people tuned in to the live broadcast of President  Biden’s speech on television, the lowest rating for a presidential address to Congress since Biden’s first appearance in April 2021. From Biden’s last State of the Union, which garnered roughly 38.2 million people, the viewership on Tuesday decreased by 29%.

A few impromptu interactions between President Biden and Republican hecklers weren’t enough to boost ratings for Biden’s flop of a SOTU address. The heckler’s interruption was pretty entertaining. It’s an unusual amount of improv for an annual broadcast that typically adheres closely to the script.

With 4.7 million people, Fox News had the most significant viewership for the evening and the best TV ratings for the State of the Union from the previous year. With 4.4 million viewers on Tuesday, ABC had the highest ratings among the Big Three broadcast networks. In the coveted 25-54 age range, ABC also outperformed every cable and broadcast network.

CNN saw the largest drop in viewers from a year earlier, losing almost half its viewership in 2022, with 2.4 million people. In that year, CNN had more viewers than NBC and MSNBC combined. Except for Fox’s broadcast affiliates, CNN had the lowest ratings among the major networks on Tuesday.

However, CNN outperformed MSNBC among viewers aged 25 to 54; the audience marketers value most.

The decline in viewers might be attributed to Americans’ general apathy toward political news. The total television audience on election night in November 2016 was the lowest for a midterm year since 2014. Audiences for CNN and MSNBC shows are down across the board compared to a year earlier.

Many Americans who tuned in to Biden’s speech through internet streaming services, which is becoming an increasingly popular way for viewers to follow big news events, were not included in the Nielsen statistics made public on Wednesday.

According to the top ratings organization, Nielsen, those 55 and older made up roughly 75% of Tuesday’s TV watchers.