In a stunning reversal, musician Kid Rock has changed his stance towards Bud Light after the beer brand partnered with transgender activist Dylan Mulvaney. In a recent interview with Tucker Carlson, Rock admitted that while he initially called for a boycott of Bud Light, he now hopes the brand thrives again.
Reflecting on the boycott, Rock acknowledged that Bud Light made a mistake but no longer believes in holding grudges. He emphasized that the brand’s punishment thus far does not fit the crime. He expressed a desire to see them bounce back. “I want to see people get us back on board and become bigger because that’s the America I want to live in,” Rock said.
The musician further explained his change of heart by drawing an analogy. He likened the situation to giving a spanking to a child, asserting that you don’t spank them for the rest of their life. While Rock was one of the first to call for the boycott and even shot cans of Bud Light in a video, he now considers the matter resolved and is willing to drink the beer again.
The partnership between Bud Light and Mulvaney caused a significant uproar among conservatives, prompting many to join the boycott. Anson Frericks, the former president of operations for Anheuser-Busch, acknowledged that the boycott hurt the brand. He explained that Bud Light is an easily accessible product, making it simple for consumers to switch to competing brands like Miller Lite and Coors Light.
Despite his change in perspective, Rock still believes that Bud Light needs to show him something to win him back as a consumer. He reiterated that he hopes the brand can prove itself and regain his support. Rock’s shift in attitude towards forgiveness and giving second chances showcases his Christian beliefs and desire to move forward rather than dwell on past mistakes.
This change of heart was not limited to Rock’s interview with Carlson. During a separate conversation with Sean Hannity on Fox News, he expressed similar sentiments about forgiveness and the need for Bud Light to regain consumer trust. As a God-fearing man, Rock emphasized the importance of believing in second chances and not wanting to harm people’s livelihoods.
In conclusion, Kid Rock’s change in stance regarding Bud Light and their partnership with Dylan Mulvaney demonstrates his willingness to forgive and move forward. While he initially called for a boycott, he now hopes the brand can thrive again and prove itself to win back his support. This shift in perspective reflects Rock’s Christian values and desire to see a more forgiving and understanding America.