(NewsGlobal.com)- On Monday, the fashion house Balenciaga issued a formal apology for its inappropriate Christmas advertising campaign that featured young children holding teddy bears dressed in bondage gear.
In a statement posted to Instagram, Balenciaga claimed to “strongly condemn child abuse” and argued that it was not their intention to “include it in our narrative.”
The high fashion brand faced immediate pushback after photos of the advertisements surfaced on social media. To compound the problem, photos of the equally inexplicable advertising campaign Balenciaga planned to release in the spring were also released. This campaign featured a background photo of the Supreme Court ruling United States v. Williams, the landmark case that maintained child pornography was not protected under the First Amendment.
Gabriele Galimberti, the photographer for the shoot, had also distanced herself from the controversy the previous week, arguing that she did not choose the models, products, or set pieces for the shoot. Galimberti said she was only responsible for lighting and taking the pictures “according to my signature style.”
After days of silence, Kim Kardashian, one of Balenciaga’s most notable brand ambassadors, released a series of tweets last Sunday responding to the controversy.
Kardashian explained that she had remained silent, not because she wasn’t “disgusted or outraged,” but because she “wanted an opportunity to speak” to the Balenciaga team “to understand for myself how this could have happened.”
Kardashian explained that her relationship with Balenciaga would be contingent on “their willingness to accept accountability” for something that shouldn’t have happened in the first place.
SiriusXM host Megyn Kelly wasn’t satisfied with Kardashian’s position.
During “The Megyn Kelly Show” on Tuesday, the host blasted Kardashian calling her a “disgusting, shameful billionaire” because she refused to “disassociate with the brand.” Kelly accused Kardashian of caring more about the money than she does “her morals and the protection of these children.”
It was reported on Tuesday that Balenciaga is suing the production company North Six and set designer Nicholas Des Jardins “to seek redress for extensive damages defendants cause” in producing the ad campaign.