Leftist activists are planning an “Economic Mass Blackout” targeting Black Friday and Cyber Monday to sabotage America’s retail sector and undermine President Trump’s economic policies.
Story Highlights
- Organized boycott aims to cripple retail sales during peak shopping season
- Movement targets corporations for abandoning woke DEI programs under Trump
- Third coordinated economic attack following February and March boycotts
- Led by radical groups using consumer spending as political weapon
Coordinated Economic Warfare Against American Commerce
The People’s Union USA, led by John Schwarz, has orchestrated what they call an “Economic Mass Blackout” scheduled for November 28-29, 2025. This represents the third coordinated assault on American commerce this year, following similar boycotts in February and March. The timing deliberately targets the retail industry’s most profitable weekend, demonstrating a calculated effort to inflict maximum economic damage during the holiday shopping season.
Targeting Companies for Abandoning Woke Policies
The boycott specifically punishes corporations that have scaled back diversity, equity, and inclusion programs since President Trump took office. Major retailers including Target, Walmart, Amazon, Nestlé, and General Mills face targeting for aligning with conservative values and abandoning divisive DEI initiatives. This represents a coordinated effort to coerce businesses into maintaining woke policies through economic intimidation, undermining free market principles and corporate autonomy.
Digital Mobilization of Radical Activists
Organizers leverage social media platforms to promote hashtags like #Boycott, #Blackout, and #BlackFriday, encouraging participants to avoid all consumer spending including online shopping and fuel purchases. The National Action Network, led by Al Sharpton, has committed to identifying and targeting companies that abandon diversity pledges. Reverend Jamal Bryant launched a separate 40-day “Target Fast” boycott, demonstrating the movement’s multi-pronged approach to economic disruption.
Limited Impact Despite Radical Rhetoric
Marketing experts from Northwestern University and University of Virginia suggest single-day boycotts typically produce minimal lasting economic effects. Anna Tuchman notes that temporary retail disruptions rarely translate into sustained policy changes, while Young Hou emphasizes the difficulty of maintaining long-term consumer activism. The movement’s reliance on social media promotion over substantive organizing indicates more focus on generating headlines than achieving meaningful economic impact.
This coordinated attack on American commerce reflects the left’s desperation to maintain corporate allegiance to divisive ideological programs. While the boycott may generate temporary disruption, it ultimately demonstrates how radical activists prioritize political theater over the economic wellbeing of American workers and families who depend on robust retail employment during the holiday season.
